Why embracing sustainability is crucial for appealing to the modern customer and how the hospitality industry can make the move
In today’s world, sustainability has become a critical factor for the success of businesses across various industries. The hospitality industry, in particular, is under increasing pressure to adopt sustainable practices due to the growing concerns of modern customers. Research shows that the hotel industry is responsible for approximately 1% of global carbon emissions, and this number continues to rise.
To prevent the worst effects of climate change, hotels must take steps to reduce their carbon footprint. After all, times are changing as are guest preferences, and having a positive impact on the environment remains top priority for many travelers.